Tag Management 2days

with Google Tag Manager 

Nowadays, tag management has become an important discipline in digital data collection. Incomplete or unstructured implementation may cause distortions in your data and significantly affect the site performance. It this course you will learn the fundamentals and best practices of tag management as well as acquire the real-world experince with Google Tag Manager

This course is a perfect fit for:

  • Digital Marketers
  • Web & Data Analysts
  • Web Developers
  • Entrepreneurs 2.0


Chapter 1 : Basics of Tag Management

  1. What is Tag Management and why is it an essential part of any digital business?
  2. How to develop a Tag Management strategy?
  3. How to turn your business goals and objectives into measurable metrics & dimensions?
  4. How to develop a Tracking Plan?


Chapter 2 : Hands-on Introduction to Google Tag Manager

  1. Naviagation and main components of Google Tag Manager: Tags, Triggers, Variables
  2. How to deploy Google Analytics tag without help of developers
  3. Conversion tracking in marketing platforms (Google Ads, Bing Ads etc.)
  4. Deployment of various 3-rd Party tracking libraries (Google Optimize, Hotjar etc.)
  5. Preview and debug your tags and configurations


Chapter 3 : Advanced Event Tracking and Data Layer

  1. Data Layer as the most important concept in Tag Management & Tracking?
  2. How to send custom events to Google Analytics?
  3. How to dynamically populate values in variables?
  4. Custom dimensions and metrics


Chapter 4 : Tag Management and Single-Page-Applications

  1. What are Single-Page-Applications and how different is Tag Management for them?
  2. Must-have checklist for Single-Page-Applications
  3. Case sharing for tracking implementations on React.js, Angular and Vue.js applications


Chapter 5 : Course Review

  1. Course re-cap and main take-aways
  2. Measurement plan templates and documentation techniques
  3. Q&A session


Vladimir Stashevskiy

Web Analytics Architect & MarTech Solutions Designer

Vladimir is a Digital Analytics consultant and entrepreneur in the areas of Business and Web Analytics. He specializes in leveraging SMEs as well as Corporate businesses by implementing scalable Digital Analytics infrastructures

Next available dates

May 1, 2020

May 8, 2020 


€950, includes 1 seat

> 2-days workshop

> Direct access to brains of the instructor

> Professional templates included

Theory from Experts

Get an overview of different aspects, functions and use-cases of Google Tag Manager


Practice with demo accounts and receive templates for measurement plan and tag documentation

Ready to get started?

Get in touch at info@tracking-academy.de or reserve a spot online!

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