Tag Management 2days

with Google Tag Manager

Nowadays, tag management has become an important discipline in digital data collection. Incomplete or unstructured implementation may cause distortions in your data and significantly affect the site performance. It this course you will learn the fundamentals and best practices of tag management as well as acquire the real-world experince with Google Tag Manager

This course is a perfect fit for:

Digital Marketers
Web & Data Analysts
Web Developers
Entrepreneurs 2.0

Chapter 1 : Basics of Tag Management

What is Tag Management and why is it an essential part of any digital business?
How to develop a Tag Management strategy?
How to turn your business goals and objectives into measurable metrics & dimensions?
How to develop a Tracking Plan?

3hours

Chapter 2 : Hands-on Introduction to Google Tag Manager

Naviagation and main components of Google Tag Manager: Tags, Triggers, Variables
How to deploy Google Analytics tag without help of developers
Conversion tracking in marketing platforms (Google Ads, Bing Ads etc.)
Deployment of various 3-rd Party tracking libraries (Google Optimize, Hotjar etc.)
Preview and debug your tags and configurations

4hours

Chapter 3 : Advanced Event Tracking and Data Layer

Data Layer as the most important concept in Tag Management & Tracking?
How to send custom events to Google Analytics?
How to dynamically populate values in variables?
Custom dimensions and metrics

3.5hours

Chapter 4 : Tag Management and Single-Page-Applications

What are Single-Page-Applications and how different is Tag Management for them?
Must-have checklist for Single-Page-Applications
Case sharing for tracking implementations on React.js, Angular and Vue.js applications

2hours

Chapter 5 : Course Review

Course re-cap and main take-aways
Measurement plan templates and documentation techniques
Q&A session

2hours

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Vladimir Stashevskiy

Web Analytics Architect & MarTech Solutions Designer

Vladimir is a Digital Analytics consultant and entrepreneur in the areas of Business and Web Analytics. He specializes in leveraging SMEs as well as Corporate businesses by implementing scalable Digital Analytics infrastructures

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