Digital Marketing –
Marketing for Ecommerce Seminar
8hours

Learn in this comprehensive course how digital marketing strategies are being created and how to adapt them to your specific Business needs. Get a fundermental understanding of Customer Journeys, Marketing Channel Mechanics and Rollout Plans

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Chapter 1 : An Introduction to Digital Marketing Strategy

In this chapter we talk about the basics of digital marketing strategies, differend business models and KPIs.

45min.

Chapter 2 : Business Modelling & KPI's

In this Chapter you will get a deep dive into customer journeys the importance of tracking and how to create a seemless experience from first Impression to reactivation.

1hr. 10min.

Chapter 3 : Customer Journeys

In this Chapter you will get a deep dive into customer journeys the importance of tracking and how to create a seemless experience from first Impression to reactivation.

1hr. 10min.

Chapter 4 : The Importance of Tracking and Analytics

Learn how to work data driven with your web analytics data. You will learn how to setup a web tracking concept and how to get insights for your marketing out of your reports.

1hr. 10min.

Chapter 5 : Story & Branding

Learn you how to differentiate your brand and grow your business. Change how you see your customers and the potential for growth in your business in a digital marketing world.

1hr. 10min.

Chapter 6 : Marketing Channels

Get an overview of digital marketing channels e.g. SEA, SEO, Affiliate, E-Mail… and how to get the best out of them in in your marketing mix.

1hr. 35min.

Chapter 7 : Marketing Planning

Learn how to plan your marketing activities based on data and how to forecast your traffic, conversions and costs.

45min

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Philipp Mikula

Digital Marketing Expert

Philipp is a consultant with over 7 years of experience in Digital Marketing with a particular focus on Strategy, Performance Marketing and Funnel Management.

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