Google Analytics –
Digital Analytics Course
Learn concepts of Web Analytics using Google Analytics – this course is suitable for marketers, cross-beginners, management and web analysts.
Chapter 1 : Intro in Web Analytics
Learn basic conepts of Web Analytics using Google Analytics. You start with a tracking concept, solution design and setup on your website.
Chapter 2 : Navigation in Google Analytics (GA)
Learn about the account and view structure of Google Analytics and how to navigate inside of GA to find your needed insights.
Chapter 3 : Page and User Reports
Analyze your best performing landigpages, how your users experience your website and how they behave.
Chapter 4 : Measure your Marketing Channels
Find your best performing marketing channels and campaigns and how to track your campaigns inside of your marketing and sales organization.
Chapter 5 : Conversion Tracking
Setup and track micro- and macro Conversions in GA – give your data some business value and identify low performing laningpages, channels, and campaigns.
Chapter 6 : E-Commerce Tracking
Create your (enhanced) E-Commerce Tracking report to track your e-commerce revenue, transactions and your checkout funnel.
Chapter 7 : Reporting with Content Grouping
Give your reports more insights by using content grouping.Content grouping give your website or app a logical structure.
Workshop: Use Google Analytics in your daily work
Apply your knowledge with a real use case. Together in a team you will analyze some demo data or your own data and get some insights for your marketing strategy.
Digital Analytics & MarTech
John Muñoz is an experienced MarTech solution designer, business consultant and project leader with extensive experience in marketing technology & digital analytics.
Next available dates
May 2, 2020
May 8, 2020
€800, includes 1 seat
> Full-day workshop
> Direct access to brains of the instructor
> Professional templates included
Theory from Experts
Get an overview of different aspects, functions and use-cases of Google Tag Manager
Practice with demo accounts and receive templates for measurement plan and tag documentation
Ready to get started?
Get in touch at email@example.com or reserve a spot online!