Google Analytics –
Digital Analytics Course
Learn concepts of Web Analytics using Google Analytics – this course is suitable for marketers, cross-beginners, management and web analysts.
Learn basic conepts of Web Analytics using Google Analytics. You start with a tracking concept, solution design and setup on your website.
Learn about the account and view structure of Google Analytics and how to navigate inside of GA to find your needed insights.
Analyze your best performing landigpages, how your users experience your website and how they behave.
Find your best performing marketing channels and campaigns and how to track your campaigns inside of your marketing and sales organization.
Setup and track micro- and macro Conversions in GA – give your data some business value and identify low performing laningpages, channels, and campaigns.
Create your (enhanced) E-Commerce Tracking report to track your e-commerce revenue, transactions and your checkout funnel.
Give your reports more insights by using content grouping.Content grouping give your website or app a logical structure.
Apply your knowledge with a real use case. Together in a team you will analyze some demo data or your own data and get some insights for your marketing strategy.
Digital Analytics & MarTech
John Muñoz is an experienced MarTech solution designer, business consultant and project leader with extensive experience in marketing technology & digital analytics.
Next available dates
May 2, 2020
May 8, 2020
€800, includes 1 seat
> Full-day workshop
> Direct access to brains of the instructor
> Professional templates included
Ready to get started?
Get in touch at firstname.lastname@example.org or reserve a spot online!